New Delhi: Ministry of Tourism organised “Swachhta Hi Seva” campaign at India Gate today. Minister of State (I/C) for Tourism Shri Alphons Kannanthanam along with Senior officers of Ministry of Tourism participated in the campaign. Prime Minister has called upon the nation to begin a campaign, ‘Swachhata Hi Sewa’, ‘Cleanliness is Service’, from 15th September 2017 to 2nd October 2017.
Ministry of Tourism has prepared an Action Plan for launching this campaign at various important tourist sites across the country. In addition, the Ministry is also observing a ‘Swacchata Pakhwada‘ during the same period. Cleanliness and awareness activities are to be conducted through Regional offices of the Ministry of Tourism with active participation from local communities, institutes of the Ministry, state Governments and stakeholders.
The campaign would be popularised at the following 15 places by roping in Celebrities.
| No | Region | Sites |
| Northern Region | ||
| 1 | Delhi | India Gate |
| 2 | Uttarakhand | Rishikesh Ghats |
| 3 | Rajasthan | Pushkar Temple |
| Western Region | ||
| 4 | Maharashtra | Juhu Beach, Mumbai |
| 5 | Gujarat | Shaking Minarets, Ahmedabad |
| 6 | Madhya Pradesh | Mahakaleshwar Temple, Indore |
| Eastern Region | ||
| 7 | West Bengal | Dakshinewshwar Temple and Belur Math, Kolkata |
| 8 | Bihar | Vishnupad Temple, Gaya |
| 9 | Odisha | Gopalpur-on-sea, Gopalpur |
| Southern Region | ||
| 10 | Tamil Nadu | Vellankani Church, Chennai |
| 11 | Kerala | Kovalam Beach, Thiruvananthapuram |
| 12 | Telangana | Charminar, Hyderabad |
| North Eastern Region | ||
| 13 | Assam | Kamakhaya Temple surrounding, Guwahati |
| 14 | Manipur | Loktak Lake surrounding, Imphal |
| 15 | Arunachal Pradesh | Ita Fort, Itanagar |
Apart from this, 30 additional sites would also be covered in the campaign. The campaign has also been launched at Dakshineswar Temple, Kolkota, Charminar, Hyderabad, Vishnupad temple, Gaya, Albert Hall, Jaipur, Kovalam Beach, Thiruvananthapuram etc. The campaign would be done at various place on continuous basis during the period.
